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Generative AI: Its Use Cases and Applications



17 Aug 2023


Since innovation is all about the essence of the digital future, Artificial Intelligence has come a long way in transforming the way we interact with technology. From the most simplified user journeys to complementing customer service and business workflows, AI has enabled brands with digital goals to automate their operations and grow wisely.  

Though artificial intelligence as a technology is still a child that is learning and growing at a very fast pace, the introduction of AI services like Generative AI has delivered huge help to business enthusiasts with modern digital objectives.  

Be it Midjourney creating rich visual data through natural language descriptions or tools like Chat GPT and Bard that are redefining research and writing, Generative AI has completely transformed the market. As per the reports, the global generative AI market stood at $13.71 billion, as of 2023. 

Though business analysts, marketers, and sales experts are already gaining the most value from Generative AI, there is a lot that the technology could do in transforming different industry verticals and business sectors.  

In this blog, we will aim to underline every aspect of Generative AI, making way through the likely use cases and applications of AI services. Let’s explore! 


What Is Generative AI? 

In its simplest form, Generative AI is a subset of artificial intelligence that runs on unsupervised machine learning algorithms to produce content. The algorithms can either be trained on a definite set of data-creating solutions, like ChatGPT 3 and ChatGPT 4, or they can feed on all the available information on the web to respond to input queries like Google Bard.  

The technology could be effectively harnessed to yield audio, code, text, or videos as unsupervised learning models are made to run on datasets without labeled outputs. Besides, Generative AI inspects the existing data, processes the query, and then produces the original content based on the research it makes.  

All in all, generative AI works by studying the underlying patterns for the available data and the information produced is then can be used for AI consulting to work on competitive products and services.  


The Timeline of Generative AI   

In 1956, at the Dartmouth Conference, held in Dartmouth College Hanover, New Hampshire, Marvin Minsky, John McCarty, and Allen Newell assembled to explore the possibilities of machine simulating certain elements of human intelligence.   

While the groundbreaking idea did make waves, it died shortly after due to a lack of sufficient technological progress at the time.  

Machine learning, as an aspect of artificial intelligence, became available in the 1980s. During that time, humans created algorithms that could analyze data, learn from it, and then predict an output value.   

Then, neural networks came into practice. They were prevalent till 2010s, when more advanced technologies came into play. It included supercomputers with better computational capacities.   

During this period, we had near-perfect translations of natural language. Also, researchers found that models that were exposed to vast amounts of text gave better results than the ones following top-down grammatical rules.  

By 2014, these models had mastered the meaning of words. From 2017 to 2022, the researchers worked on large language foundation models. These were trained on vast data and could be customized with some more data to offer state-of-the-art performance. The initial investment was huge, but customizations are more affordable for organizations.  

Since 2022, we have seen the insurgence of large conversational language foundation models like ChatGPT, which are now available to the public.  

The ultimate goal of artificial intelligence is to create computers with human-level or higher intelligence, but that is still a far-fetched dream, and the timeline is still up for debate. 


What are the Benefits of Generative AI Services for Organizations?  

Generative AI is experiencing mass adoption thanks to the various ways in which it can transform the way businesses operate. Of course, people can use technology in daily life. There are applications of generative AI geared towards individual use, like trip planners, AI-powered language tutors, and others.  

However, people do not invest in technology; organizations do. So, here are some reasons for companies to leverage the tech:  


  • Customer Experience and Retention  
  • Cost Optimization  
  • Revenue Growth  
  • Business Continuity  
  • Product Development 
  • Task Automation  
  • Data Analysis  
  • Customization  
  • New Revenue Channels 
  • Long-term talent optimization 
  • Process Improvement 
  • Worker Augmentation 
  • Risk Mitigation 


Of course, there are budding entrepreneurs who are creating new ventures using technology. These are new business opportunities that would be impossible without generative AI.  


Generative AI Use Cases 

Though the current use of Generative AI is limited to text, code, and visual generation, the future could reveal a lot of applications of the technology across domains. From creating novel content to art and literature, Generative AI can be harnessed for personalized treatments, drug discovery, and medical imaging interpretation.  

Besides, businesses could use the technology to work on improving customer journeys and foster content generation while taking advantage of Generative AI solution's capability to translate and generate text.  

Apart from these, Generative AI could be used for realistic cybersecurity simulations, architectural designs, fashion, and deepfake detection. Though ethical considerations are a constant concern associated with all these applications, aligning with global compliance and guidelines could allow Generative AI to flourish in the long term.  


Let us dig into a bit more detail learning the various areas of use cases for Generative AI:  


Generative AI For Code generation 

The developer's community has already gained a lot with the introduction of Generative AI. Even though AI could not replace developers full-time, it holds a lot of potential in complementing AI software development process.  

Some of the common capabilities include completion of code snippets, converting text prompts into code, generation of test cases, integration of decision models to software, and automating the entire process of bug fixing.  


Generative AI For Image Generation 

When we talk about using Generative AI for visual content, it defines tools that can allow text-to-image conversion. For instance, tools like Midjourney or Canva AI enable users to describe the image in the form of text for AI to produce realistic images based on the input. These tools even allow users to define the subject, style, location, and other details to create anything from a 3D image to realistic artwork. 


Ai image Generative

Some of the other potential applications of Generative AI for visual content can be described as image completion such as adding a background, fixing for missing pixels, etc. Besides, it can be used to work on image-to-photo transformation, modify external elements of the image, improve image resolution, 3D model generation, etc.    


Generative AI For Audio Production 

One of the most creative use cases for Generative AI can be music production. The AI services could be used to produce fresh music elements by learning the style and pattern of the musical data shared with the algorithms. Also, the AI services providers could use the technology for effective text-to-speech conversion.  

The use of data analytics technology and natural language processing could allow fine-tuning of produced speech while the AI solutions produced could then be integrated with speech-based interfaces as well as assistive software technology. Apart from these, generative AI can be used to create dynamic voiceovers for the media and gaming industry based on existing audio files of the artists  


Generative AI For Video Production 

Another significant use of Generative AI could be defined as video production. From composing the content to use of special effects, Generative AI could enable video makers to work on video resolution enhancement or manipulation through advanced video prediction.  

The technology can also be harnessed to work on spatial elements and produce likely information based on available data. Besides, visual data such as images or videos fed to the system can even be used to create relatable content.  


Generative AI For Text Creation 

Though we are already familiar with the capabilities of ChatGPT3 and ChatGPT4, the more advanced use of Natural Language Understanding could allow more intent-focused and intelligent responses.  

From usual tasks of rephrasing and repurposing the content to intense discussions from different context categories, some additional applications could include story writing, producing lyrics, writing poems, automated natural conversations, quick text translations, and production of marketing copies such as product descriptions, social media posts, etc. However, taking access to all these potential use cases needs users, especially beginners to dive through a detailed guide to using ChatGPT.  


Enterprise Research & Knowledge Management 

Last but not least, Generative AI can be harnessed for enterprise research and knowledge management allowing AI consulting services providers to work more precisely. It would only require systems to be fed with the most recent, relevant, and high-value data that the Generative AI could use to complement research. Besides, the large volumes of scattered data could be fed to the systems to categorize the information which could further be used to aid AI in consulting.  


Generative AI Applications Across Different Industry Verticals  

From improving the security of transactions in the finance sector to improving the digital experience in the entertainment industry, Generative AI can transform everything from business operations to customer interactions. Let us dive through some of the potential applications Generative AI could showcase for various industry verticals that look forward to integrating AI software development tools in 2023 and beyond: 


Finance & Banking 

Be it productivity goals or improving decision-making, Generative AI could allow banking and finance sectors to evolve their operations. Some potential applications of Generative AI in the industry could involve creating AI solutions that can detect fraud by finding anomalies.  

Apart from this, generative AI can also be used to feed on banking and stock market data to work on Investment Portfolios Management, Risk Management, Trading, and Credit Score analysis.   



Since healthcare is the need of the hour, the use of Generative AI in the industry could help transform the entire medical landscape. It can enable researchers to analyze CT scans, MRIs, X-rays, and other medical images for accurate diagnosis of cancer, cardiac issues, or neurological health conditions. Besides, these NLP-enabled AI solutions could allow doctors to work through unstructured data and foster personalized treatment plans, adding more value to therapeutic care.


Ai Generative in Healthcare

Some additional applications of Generative AI in healthcare could be found in drug discovery and repurposing, disease prediction, and improving virtual healthcare.   



Generative AI in manufacturing could do wonders. Be it improving the production process or predicting failure situations, Generative AI solutions could help cut downtime and yield maximum output from the machines. Also, Generative AI could feed on sensor data developed from the machines to understand wearing and defect patterns in order to work on early fixes and minimize product recalls due to faulty manufacturing.  

On top of that, manufacturing brands could go for AI consulting services and gain assistance on the integration of AI to robotics and automation allowing effective material manipulation and overall efficiency improvement.  


Legal & Insurance 

Another important use of Generative AI tools like ChatGPT for business software could be found in the Legal and Insurance Sectors. From working on legal research to analysis of documents for risk prediction in the insurance sector, generative AI could allow summarizing of all the data to ensure legal compliance as well as customer segmentation.  

Also, AI solutions powered with ChatGPT 4, or similar tools can be used to generate contracts or documents that comply with the guidelines of the governing authorities associated with both industries. However, making such accommodations need developers and business analysts to be well-informed of how to use chatGPT?  


What Are Some of the Risks Associated with Generative AI  

All technologies come with their own set of pitfalls and generative AI is no different. In case of generative AI, the stakes might be higher. Everyone has seen how deep fakes work, and those can be horrible. Additionally, tools like ChatGPT are not compliant with General Data Protection Regulations and other copywriting laws, so enterprises must limit their use of the technology accordingly.  

Some of the common risks associated with Generative AI are:  


  • Unpredictable models that lack transparency.  
  • It can give inaccurate or fabricated outputs.  
  • Requires policies and control to detect biases in outputs.  
  • No Intellectual Property (IP) and copywrite protection assurance yet.  
  • It can be used with malicious intent for security breaches and fraud.  
  • It uses significant amounts of electricity.  


Companies that want to utilize the technology must consider these risk factors and keep an eye on regulatory developments and litigations related to generative AI.   


What are the Best Practices While Utilizing Generative AI?  

AI trust, risk, and security management is a major element of AI adoption by organizations today. Therefore, when companies opt to utilize technology to improve their business operations, these are some steps to follow for ethical use of the Generative AI models.  

  • Start with a test run within the organization to understand the advantages and pitfalls of the product before using it for customers.  
  • Ensure proper transparency while utilizing generative AI as a communication source to staff, customers, or citizens.  
  • Ongoing due diligence to track biases and other issues is necessary for the ethical use of the technology.  
  • Thoroughly address privacy and security concerns to ensure that your data is not used beyond your organization.  
  • Take your time while testing the product to understand the potential and manage expectations.  

Including new technology in business operations comes with some hesitation from users. Early adopters are far and few, and the onus of making the technology acceptable falls on the leaders of the organization. Take the relevant steps to educate everyone about the various ways you are using the technology and how it will impact work expectations for your employees while setting realistic goals.   


How to Start with Generative AI  

Companies that want to leverage generative AI and start one of the three ways listed below:  

  1. Use the Available: There are several foundational models available for use. You can start giving it prompts for work-related queries to gain insights or get a description.  
  2. Leverage Foundational Model through Program: The preferred method of using generative AI is through software connected to the foundational model. Organizations choose to use this method as it protects their IP, while leveraging private data to offer more precise responses.   
  3. Creating a Foundational Model: It is an expensive endeavor to create a custom foundational model, which is far out of the means of most companies, but it is an available choice. It will offer the highest level of flexibility to the organization.  

Among the three options, the second method is the safest way for organizations to use these generative AI foundational models through it has an attached cost. On the other hand, using off-the-shelf models is mostly free, unless you get the paid subscription, but it also makes you more prone to data breaches. 


What is the Expected Impact of Generative AI on Future Work?  

Organizations and the public expect generative AI to transform how everything works. For one, content creation will change significantly. From content creators, people will become editors, requiring a change of skill set.   

Additionally, as these Large Language Models (LLMs) become more conversational, interactive, and proactive, we will see a shift in how the world works. These generative AI algorithms will make recommendations, challenging conventional thinking and improving workers’ productivity.  

The impact of generative AI on work will vary depending on several factors, including industry, location, size, and services. 


The Crux  

Generative AI as a technology holds massive potential to transform most modern business operations. From industry processes to improving the approach to automation and decision-making, it can take the human race closer to the ultimate objective of digital transformation.  

Besides, the implementation of generative AI solutions in terms of its use cases or application across industries is something that can go beyond human capabilities of imagination in the future. Since the entire concept of Generative AI runs on data analysis, prediction, and probability, it could go a long way in transforming industries like tourism, real estate, or retail, apart from its current or likely applications in healthcare, insurance, banking, etc.  


If you are a business firm that needs to make the most of Generative AI, MoogleLabs could help you with a thorough assessment and AI strategy consulting for maximum business productivity and revenue growth.


Since current AI systems lack subjective experience and self-awareness, it is quite difficult to say if AI could gain consciousness. While future developments could bring insights, achieving true consciousness remains speculative and presents complex philosophical and scientific challenges.

Yes, crafting a usage policy for Generative AI solutions is crucial. Therefore, one must clearly define acceptable applications, ethical guidelines, data usage, potential biases, and user responsibilities for their application of Generative AI. Moreover, it is vital to regularly update the policy to align with evolving technology, compliance, and ethical standards, fostering responsible and accountable AI usage.

Generative AI services will transform the future of work by automating repetitive tasks, aiding creativity, and enabling personalized experiences. It could lead to new job roles in AI management, content curation, and ethical oversight while necessitating upskilling for individuals to adapt to changing job requirements.

To anyone who is a beginner, one must start with a foundational understanding of AI concepts. This might involve learning programming languages like Python, libraries such as TensorFlow or PyTorch. Besides, people could explore online courses and tutorials on generative models like GANs or Transformers while experimenting with small projects and gradually progressing towards more complex applications.

To enable generative AI, you'll need a computer with a capable GPU for efficient training, sufficient RAM, and storage space. Secondly, you would need to install necessary software like Python, TensorFlow, or PyTorch. Cloud services or dedicated hardware that can enhance performance for more resource-intensive tasks.

For anyone who is beginning with generative AI has to be considerate of so many important details. These usually include understanding its capabilities and limitations, providing clear input instructions, experimenting with different models and parameters, filtering and curating generated content, and most importantly respecting ethical considerations such as resisting bias and misinformation.

Amritpal Singh

17 Aug 2023

Amrit is a dynamic content writer who exudes passion and enthusiasm in his work. With an empathetic approach, he creates content that resonates with readers. His innate knack for innovation, marketing, and technology allows him to craft forward-thinking content that speaks to the people and embraces the future. His writing embodies the perfect blend of creativity, knowledge, and vision.

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