Decentralized Advertising Platform with Proof-of-Attention

Earn crypto automatically through real user ad engagement

Explore Web3 Solutions

Blockchain Browser: Earn Crypto Effortlessly

About

Industry

AdTech

Application Type

Blockchain-Based Web Platform

Core Functionality

Proof-of-Attention minting, on-chain commissions, and decentralized ad rewards

The client operates is a decentralized advertising platform powered by the ASIMI token on the Waves blockchain. The objective was to create scalable, verifiable, tokenized attention economy where users earn cryptocurrency for ad engagement, learning, surveys, and affiliate participation.

The platform combines hybrid on-chain and off-chain architecture, zero-knowledge proof validation, batched settlement mechanisms, NFT-based ad registry, and a multi-layer fraud prevention system. It enables permissionless participation while maintaining compliance, scalability, and economic stability across 197 countries.

Results

Here is the measurable impact of introducing a blockchain-based earning platform that offers ad rewards and decentralized engagement tracking.

Platform Scale

500,100+ registered members across 197 countries

Engagement Volume

957.2M+ ad views delivered

Token Distribution

22.1M+ ASIMI tokens earned by users

User Growth Acceleration

Daily active users scaled from hundreds to 25,000+ within three months of rollout

Fraud Mitigation

95–98% reduction in on-chain transaction load via hybrid settlement architecture

Verified Transparency

100% on-chain auditability of reward distribution and commission flows

MoogleLabs turned our Web3 advertising vision into a production-ready, revenue-generating platform.

Contact Our Team

Challenges

Why It Mattered

Traditional advertising platforms centralize value and lack transparency. This solution introduced a verifiable, blockchain-powered attention economy where engagement, commissions, and rewards are cryptographically enforced, scalable, and auditable, without sacrificing decentralization principles.

Our Approach-

We engineered a hybrid on-chain/off-chain decentralized architecture optimized for scale, verification, and economic governance.

Batched off-chain engagement metrics anchored on-chain with Merkle proof validation

Voucher-based commission and reward batching, reducing on-chain load by up to 98%

Behavioral biometrics, session integrity checks, ZK proofs, and rate limiting

DAO-governed minting and commission parameters

Campaigns minted as NFTs with atomic revenue split enforcement

MPC custodial onboarding with migration to self-custody

ML-driven sybil resistance and on-chain reputation scoring

Our Tools:

Blockchain Layer

Waves Protocol
RIDE Smart Contracts
Waves NFT Standard

Zero-Knowledge Stack

SnarkJS
Groth16 circuits

Backend & APIs

Node.js
Express
GraphQL
Go microservices

Frontend

React
Next.js
WavesJS

Oracle & Analytics

Custom Chainlink-compatible Oracle
Apache Kafka
ClickHouse

Storage

IPFS
Filecoin

Fraud Detection

Python
Scikit-learn
Neo4j

Database

PostgreSQL
Redis

DevOps & Infrastructure

Docker
Kubernetes
AWS
Prometheus
Grafana
PagerDuty

Wallet & Payments

Fireblocks MPC
WalletConnect
Waves DEX
MoonPay

Before & After

Transitioning from centralized ad models to a decentralized Proof-of-Attention protocol redefined transparency, scale, and revenue distribution.

Metric	Before — Traditional Advertising	After — Hashing Ad Space Model
User Earnings	$0 for engagement	Users earn crypto while browsing
Reward Distribution	Platform-controlled	On-chain, verifiable, automated
Transparency	Limited visibility	100% blockchain auditability
Commission Tracking	Centralized ledger	NFT-enforced atomic revenue splits
Fraud Resistance	IP-based filtering	Multi-layer LPoA + ZK proofs
Scalability	Centralized scaling	Hybrid batching beyond base TPS limits
Governance	Platform-controlled	DAO-upgradeable parameters

Testimonial

A Decentralized Architecture Built for Scale and Integrity

MoogleLabs engineered a complex blockchain system that balances decentralization with real-world scalability. From Proof-of-Attention minting to on-chain commission enforcement, the architecture reflects deep understanding of blockchain constraints and economic design. The result is a transparent, fraud-resistant advertising ecosystem that continues to scale globally.

— Founder & CEO, Web3 Advertising Platform